Jakarta, CNBC Indonesia- The food and beverage business continues to strategize to face the volatility of break-even uncertainty, rising raw material prices, supply chain threats due to climate change and global war, as well as decreasing purchasing power and rising inflation.

The President Director of PT Wizzmie Boga Abadi, Arif Afandi, said he revealed a number of strategies for the food and beverage industry to face weakening purchasing power. One of them is through innovation in noodle and beverage products by relying on domestic supplies of raw materials, applying low prices and setting low margins to pursue large quantities.

Apart from that, business expansion through offline sales is also a culinary business strategy. What will the F&B business strategy look like in facing the turmoil of 2024? For complete details, see Maria Katarina's dialogue, President Director of PT Wizzmie Boga Abadi, Arif Afandi in Closing Bell, CNBCIndonesia (Wednesday, 19/06/2024)