10:33 Consumer Reports Video: How Local Coffee Goes Global, Strengthens Innovation Without “Price Wars” Entrepreneur – 58 minutes ago

Jakarta, CNBC Indonesia- Indonesian coffee startup Fore Coffee officially opened its first international outlet in Singapore on November 9 2023 as a form of Fore's commitment to be a pioneer in bringing the deliciousness of Indonesian coffee culture to the global market.

Fore Coffee's CMO, Matthew Ardian, is optimistic about the prospects for the contemporary beverage and coffee business in Indonesia in line with the growing trend and coffee lovers among young people. In the midst of increasingly fierce competition, Fore Coffee continues to encourage market expansion with a strategy of improving quality and innovation without price wars.

What are the strategies, prospects and challenges of the local Indonesian coffee business? For complete details, see Andi Shalini's dialogue with Fore Coffee's Chief Marketing Officer, Matthew Ardian in Closing Bell,CNBCIndonesia (Thursday, 22/02/2024)

Watch live streaming of other CNBC Indonesia TV programs here