ABBA's Legendary Concert Successfully Boosts the British Economy IDR 3 T Lifestyle – 4 hours ago

Jakarta, CNBC Indonesia – The legendary Swedish music group, ABBA, helped boost the UK economy by up to US$ 225 million or IDR 3.5 trillion (assuming an exchange rate of IDR 15,500 per US$). This contribution was obtained through a digital concert which took place quite magnificently in the City of London.

Quoting Reuters, Monday (25/12/2023), the ABBA concert itself featured four members such as Bjorn Ulvaeus, Benny Andersson, Agnetha Faltskog, and Anni-Frid Lyngstad with innovative new technology that recreated the scene of Abba in the 1970s.

The show has been watched by more than 1 million people and generated a total turnover of £322.6 million in the 12 months since opening in May 2022, according to analysis by Sound Diplomacy and RealWorth published on Thursday.

On the other hand, fans are willing to pay increasing amounts for concert tickets to see big artists like Taylor Swift and Beyoncé perform live, and in ABBA's case, virtually.

Fixed tickets for ABBA shows are priced at more than £100 for some dates next summer, comparable to live concerts by Taylor Swift, who is bringing her record-breaking “Eras” tour to the UK next year.

Accompanied by a live band, the avatars, or ABBA tars, performed around 20 songs during the 90-minute show, featuring the band in their signature glittery outfits.

Lighting and special effects created the illusion of a Swedish pop superstar on stage in a purpose-built arena in east London.

ABBA, whose members are now in their 70s, worked with an 850-person team from Industrial Light & Magic, founded by “Star Wars” creator George Lucas, on the project.

[Gambas:Video CNBC]

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