Jakarta, CNBC Indonesia- Former Minister of Tourism and Creative Economy Wishnutama said that the large number of YouTubers and TikTokers does not make Indonesia profitable. He said that the large number of content creators in the country only benefits platform and social media owners.

“Many people come to us, saying it's good, because they already have millions of content creators. That's just creating new content creators, they are the ones who profit, there are more and more shares. The size remains the same, digital adex [iklan digital] only that much,” said Wishnutama, quoted on Sunday (10/3/2023).

The President Commissioner of Telkomsel believes that many people misread digital economic data. Foreign digital platforms, he said, often boast of the large number of content creators in Indonesia as an illustration of the impact of their presence here.

However, he said that the party who would benefit most from the increase in YouTubers and TikTokers was only the platform owner. Indonesian citizens, he said, actually suffer losses because potential advertising revenues have fallen due to the increasing number of competitors.

The same is true in the ecommerce sector. He believes that adding MSMEs to digital platforms will not have a big impact on the economy because it only moves the economy from offline to online.

“Increasing sales on e-commerce platforms does not create a new economy. There are new dividers, because of size [ekonomi] no bigger,” he said.

[Gambas:Video CNBC]

(hsy/hsy)