Jakarta, CNBC Indonesia – Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno also attended the 2023 MSME Digital Hero Awarding Night which was held at The Telkom Hub, South Jakarta, Tuesday (19/12/2023). On that occasion, Sandiaga supported the initiative of the ten innovators in the 2023 MSME Digital Hero program, while also advising that in the future they would be able to collaborate with various parties.

“Friends, these 10 digital heroes have succeeded in scale-up and we have to facilitate more, because MSMEs, which will bring the nation up a class towards a Golden Indonesia 2045, in the future can also collaborate with various elements of the pentahelix,” he said.

Sandiaga also advised MSME players not to stop carrying out training, marketing and capital, which he believes are the keys to MSMEs being able to move up in class.

“If MSMEs have the ability to be digitalized through the MSME Digital Hero, more will advance to class,” he said.

The Minister of Communication and Information (Menkominfo) Budi Arie Setiadi said the same thing. He stated that digital transformation is an inevitability that cannot be avoided, including for MSMEs which are the economic strength of a country.

“Our studies with world-renowned consultants show that the agricultural sector in America and the Netherlands which uses digital technology can increase productivity by 30 percent. This shows that technology is important for increasing productivity,” said Budi Arie.

The Ministry of Cooperatives and SMEs (KemenKopUKM) in collaboration with the Special Staff of the President of the Republic of Indonesia, Putri Tanjung, has successfully held the 2023 MSME Digital Heroes. In the MSME Digital Heroes Awarding Night which was held at The Telkom Hub, South Jakarta, Tuesday (19/12/2023), three were born winners, namely Chickin (1st place), Jala (2nd place), and Elevarm (3rd place).

The three digital start-ups each have a vision of empowering MSMEs in the upstream sector, namely Chickin as an application that provides an agricultural management system to support farmers in their activities in the fields. Then Jala which helps increase the productivity of shrimp farmers through end to end solutions, and Elevarm as an agritechnology company that focuses on the upstream sector through empowering farmers.

The three of them were selected as the best from 10 other young digital innovators after taking part in a series of pitching day activities. The 10 innovators with startups pitching are Broiler X, Dynamic Buzz, Henbuk, Moleps, Arconesia, Chickin, Antrique, Silang.id, Elevarm, and Jala.

Each winner is entitled to a prize of IDR 100 million for first place, IDR 75 million for second place, and third place gets IDR 50 million.

[Gambas:Video CNBC]

(miq/miq)